Springboard: Half Term Boosts Footfall

Springboard has published footfall data for week 43 (23/10 - 29/10) noting that footfall was boosted by +8.2% thanks to half term: the largest rise since Easter, in midst of cost of living crisis.

Springboard Retail Park Index - Week 43 2022

2022 vs 2021 = -1.3%

2022 vs 2019 = -4.2%

Week-on-week = +4.2%

Springboard's Marketing and Insights Director, Diane Wehrle, said:

The school half term last week delivered a welcome boost to UK retail destinations, with the largest increase in footfall from the week before since the Easter week in April 2022. 

Customer activity increased in all three key destination types, however, high streets and shopping centres performed better than retail parks, both of which benefited from twice the uplift in retail parks.  Performance ramped up as the week progressed, with footfall peaking on Thursday and Friday.  By Saturday trips had tailed off, and footfall fell marginally below the week before. 

All parts of the UK benefited, although the South West and Northern Ireland were the star performers, both recording a double digit rise in footfall. The most modest increase occurred in Scotland, where the half term took place a week earlier. 

Footfall rose across all types of town, but the largest rises occurred in coastal and historic towns and in large city centres across the UK which are attractive destinations for days out during the school holiday.

Source : Springboard

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