Screwfix features on BBC Breakfast

Screwfix has been enjoying some time in the spotlight after the Sutton Coldfield store was visited by the BBC Breakfast team. BBC business reporter Dominic Laurie presented live from the store during the morning programme on May 7, with Bill and Susanna joining the debate from the BBC Breakfast sofa.

The programme included an interview with Andrew Livingston, Chief Executive of Screwfix.

The feature looked at why some retailers, who started out as catalogue or online retailers, are investing in store expansion – thanks to the enduring power of bricks and mortar.

As a business that began life as a catalogue in 1979, Screwfix provided a great case study for the BBC Breakfast team of a company which recognises the value of having a physical presence, having opened its first store just eight years ago. Screwfix has since been opening a new store almost every week and will be celebrating the launch of its 300th store this year.

The Sutton Coldfield store is open from 7am each weekday morning, but it was an extra early start for the store team to welcome the BBC filming crew and producer. However, they all got their chance to be on camera and some budding TV stars soon appeared!

To read more about Screwfix’s store success visit:
http://www.insightdiy.co.uk/news-item.asp?id=2496
and http://www.bbc.co.uk/news/business-22404652.

Source : Kingfisher PLC
www.kingfisher.co.uk