Sandtex Trade Shares Customer Insights

• Sandtex Trade shares customer insights to help give decorators exterior colour confidence

New research from leading exterior paint brand, Sandtex Trade reveals homeowners want to decorate their exteriors but need the support of a professional to do so.

Despite homeowners not having the confidence to paint the outside of their property, a whopping 95% deem it an important factor when looking to purchase a new home and are looking to the trade to give their homes that kerbside appeal.

To help professional decorators get ahead when discussing exterior projects with customers, Sandtex Trade has identified the top trending colours amongst different age groups.

18–24-year-olds

The research reveals younger homeowners are more adventurous and bolder with colour. Reds, blues, greens and even black were selected as favourite shades for exteriors, including front doors and garden fences. 

Despite Gen Z’s willingness to explore bold colours for some elements of their exteriors, the grey trend among this age group is strong with 23% identifying the shade as their top choice for painting masonry and large parts of their home’s exterior.

25–34-year-olds

Millennials shared that they love the crisp clean look of white for their property’s exterior, with one-in-three (33%) selecting it as their favourite exterior colour.

Red was also a popular choice among these young homeowners as 14% said they’d like to paint areas such as doors in the confident shade.

35–44-year-olds

When talking to customers in this age group, it’s likely that they’ll love neutral shades as almost a third (31%) preferred the look of properties painted in a natural sandstone. This generation is also a huge fan of grey, as a quarter (25%) claimed they wanted to paint part of their exterior in the popular colour.

45–54-year-olds

Pastels and blue shades were a popular choice among this age group as the Sandtex Trade research revealed 16% would paint parts of their home’s exteriors blue, including doors, gates, and trim. They also love the look of natural sandstone shades (30%), which are ideal for masonry.

55–64-year-olds

Perhaps unsurprisingly, this generation was much safer with colour and bold shades like orange, yellow and white were bottom of the list. Instead, they opted for clean neutral colours like cream (19%) and sandstone (30%).

Despite the youngest homeowners loving the look of black for exterior areas of their property, it was not a common choice in the older demographics, with just 4% of over 65’s saying they would paint any part of their home’s exterior in the shade.

The data also suggests that homeowners have no idea which parts of a property’s exterior they can paint and one in three don’t know it’s possible to paint metal.

Sandtex Trade paints can be mixed in over 700 colours, so no matter your clients shade preference, Sandtex has you covered.

Ken Jensen, Senior Technical Consultant from Sandtex Trade said: “It’s clear that so many homeowners are dreaming of beautiful exteriors but have no idea where to start in achieving them – and we wanted to make sure we gave decorators the tools to help them get ahead when talking colour with customers.

“We’ve invested in this research to support decorators, enabling them to stay top of the latest exterior colour and project trends so they can capitalise on the rebound in the housing market and support clients looking to add some kerb appeal as they put their properties on the market.”

Sandtex Trade has been providing high quality exterior paint products to professional painters and decorators for over 60 years. It is a one-stop-shop for everything exterior, including preparation and treatment products, masonry paint, trim paints, and sundries.

Incredibly tough against the elements, Sandtex Trade paints are known to protect buildings for longer.

To find out more about the Sandtex Trade range visit: https://www.crownpaintsprofessional.com/brands/sandtex-trade/

Source : Sandtex Trade 

Image : Sandtex® Masonry Paint - Microseal® Smooth - 15 Year Weatherproof Exterior Wall Paint - Morning Sky

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.