Salience: Tapi Dominates Online Growth Within UK Flooring Industry

• Tapi has seen a 122% increase in online visibility YoY
• Topps Tiles has seen the biggest drop in online visibility YoY

Tapi has achieved the largest increase in online visibility within the online UK flooring market over the past year, according to a new report. 

Salience Search Marketing's annual online UK flooring sector report uncovers the industry's leaders based on their online prominence and visibility.   

The report analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for online UK flooring brands to reveal the industry’s most successful names. The full report is available to view here. 

Online Visibility Growth 

Central to this analysis is each brand's online visibility ranking, which is determined by the organic search traffic their website attracts. This metric is vital for understanding the website's overall growth or decline.

Tapi leads the UK flooring industry, boasting a 122% increase in visibility over the past year. Known for its affordable, stylish, and high-quality carpets, vinyl, and flooring solutions, Tapi secures the title of market leader. 

Following behind is SCS. Favoured for its high-quality products and services, the brand secures second place with a 39% rise, highlighting its commitment to captivating online audiences. 

Factory Direct Flooring records a 73% increase year on year, highlighting that the brand’s affordable, high-quality flooring options are appreciated by consumers. 

Online Carpets, favoured for its wide selection of affordable flooring options and fast delivery, sees a 141% surge in popularity.

Direct Wood Flooring, known for its premium wood flooring and expert advice, also lands a spot in the top five with a 146% increase. 

These brands stand out as ones to watch, experiencing the most significant growth in the market and demonstrating the success of their strategies in enhancing brand awareness and boosting customer numbers.

Online Visibility Decline

Meanwhile, Topps Tiles sees the biggest drop in online visibility, with a 38% decline in online traffic. 

Despite being known for its vast selection of high-quality tiles, innovative designs, and expert advice, Topps Tiles sees a decrease in demand. 

Tile Mountain provides affordable tiles and convenient online shopping, however, the flooring brand sees a drop in demand with a 28% decline in traffic. 

Similarly, Flooring Superstore, despite its extensive range of affordable flooring options, sees a 43% drop in traffic. 

Flooring Supplies, known for its high-quality flooring options and reliable delivery, also faced a drop in organic search traffic with a 41% decline. 

Flooring Megastore sees a 95% drop in organic search traffic. The brand is known for its extensive selection of affordable flooring products and expert advice, however, Flooring Megastore will need to correct this decline in traffic. 

These declines highlight these brands' challenges in maintaining their online presence and attracting potential customers.

However, there has been a sector-wide increase in search traffic, with a 24% increase across the industry. This indicates a growing popularity for flooring as customers seek the best deal. 

Brett Janes, managing director at Salience Search Marketing, said: “The growing competition and changing demands of the home and commercial interiors industry highlight the importance of a well-implemented strategy. 

“While some brands record growth in online visibility, others experience a concerning drop, emphasising the need to accommodate consumer needs. 

“Brands must tailor their approach to the ever-changing industry trends and ensure they provide the best online experience to secure returning customers.”

The full UK Flooring Report 2024 is available to read and download here.

Source : Salience Search Marketing

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