Salience Report Reveals Most Prominent UK Lighting Sector Brand

• With over 332,000 social media followers, Govee dominates online brand awareness 

Govee is the most prominent brand within the online UK lighting sector, according to a new report.  

Salience Search Marketing's annual online UK lighting sector report uncovers the industry's leaders based on their online prominence and visibility.   

The report analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for UK lighting brands to reveal the industry’s most successful names. The full report is available to view here. 

Online Lighting Market Leaders 

The report identifies market leaders in the UK lighting industry based on consumer familiarity with the brand through online searches or social media interactions. By merging branded search metrics with social media performance, the report determines which brands stand out across various channels, offering insights into their overall prominence in the market.

With 246,000 monthly brand searches and an owned social score of 457, Govee secures a position as the most prominent leader within the online UK lighting market. This position solidifies the brand, known for innovative smart lighting solutions, including customisable LED lights and smart home devices that enhance ambiance and functionality, is favoured by consumers. 

Philips Hue boasts a monthly brand search volume of 33,100 and an owned social score of 745, indicating a high demand for its advanced smart lighting systems that offer customisable colours, remote control, and integration with smart home ecosystems.

Lights, known for its wide selection of lighting products that combine functionality with stylish design, sees 74,000 monthly brand searches and an owned social score of 224, indicating a continuous liking for the brand. 

With 22,200 monthly brand searches and an owned social score of 344, BHS’s diverse range of stylish, well-made lighting options at affordable prices, catering to various design preferences, makes it a favourable brand for consumers.

Pooky, known for its distinctive and beautifully designed lighting, offering a variety of stylish lamps and lampshades with a focus on craftsmanship and aesthetics, also sees 22,200 monthly brand searches and an owned social score of 291, securing the brand a spot among the most prominent lighting brands within the industry. 

Lights4fun, favoured for its high-quality, decorative lighting products with a focus on durability and style, sees 18,100 monthly brand searches and an owned social score of 312. 

ValueLights has 9,900 monthly brand searches and an owned social score of 224, solidifying the brand as a go-to for budget-friendly and trendy lighting. 

Known for its handcrafted, industrial-style lighting and furniture, offering vintage-inspired designs that blend functionality with aesthetic appeal, Industville is among the most prominent brands with 6,600 monthly brand searches and an owned social score of 326. 

Dowsing & Reynolds, known for its stylish and unique home decor, particularly focusing on designer lighting, hardware, and interior accessories with a contemporary edge, sees 9,900 monthly brand searches and an owned social score of 188, solidifying its position among top lighting brands. 

Festive Lights secures a spot in the 10 most prominent brands within the industry. With 8,100 monthly brand searches and an owned social score of 224, the brand’s wide range of decorative lighting, specialising in festive and outdoor lights for celebrations and seasonal events, is favoured by consumers. 

Brett Janes, managing director at Salience Search Marketing, said: “Govee secures a title as the market leader, showcasing the power of tending to consumer needs and implementing a successful strategy to gain prominence. 

“Within a competitive industry such as home interior, it’s crucial that brands adapt to shifting consumer preferences and industry trends, ensuring they become the go-to for customers. 

“While these brands land a spot in the top 10, UK lighting brands will need to continue catering for the ever-changing trends and demands of the industry.”

The full UK Lighting Report 2024 is available to read and download here.

Source : Salience Search Marketing

Image : Kendall Ruth / Unsplash

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