Sainsbury's to open new Argos & Habitat concessions

Following completion of its acquisition of Home Retail Group plc, Sainsbury's the new owner of Argos and Habitat is planning to open as many as 20 Argos digital concessions in Sainsbury's stores by Christmas, bringing the overall number to 30. In addition, for the first time, they will open five mini Habitat stores within Sainsbury's branches.

Sainsbury's successfully completes Home Retail Group acquisition

The Argos digital stores within Sainsbury’s supermarkets provides consumers with access to 90,000+ products under one roof, as the combination of Sainsbury’s and Argos creates one of the UK’s leading food and non-food retailers.

The Argos digital stores will offer customers a choice to either buy instantly in-store via tablets, or to reserve online for easy same-day collection. The Argos digital stores in Sainsbury’s will range in size from around 1,000 to over 5,000 square feet.

Sainsbury’s will also introduce five Mini Habitat concessions within Sainsbury’s stores over the coming months. These concessions, ranging from 1,400 to 2,000 sq ft in size, will sit alongside and complement Sainsbury’s own homeware and cookware ranges. Building on its reputation for affordable, well designed products for the home, Mini Habitat stores will include over 600 products – all designed in-house by the Habitat design team in London – with a range of price points across furniture, upholstery, lighting, homewares and textiles.

Mike Coupe, Chief Executive of J Sainsbury plc, said: “This is the start of an exciting new phase for Sainsbury’s, Argos and Habitat. I am delighted to be able to quickly capitalize on the benefits of our combined group by opening more Argos digital concessions in our stores and introducing the Mini Habitat format to our customers. Being able to shop across all three brands under one roof will make our customers’ lives even more convenient and offer them incredible choice.”

John Rogers, Chief Executive of Sainsbury’s Argos, said: “Argos is one of the UK’s leading digital retailers. We know customers value the convenience of shopping for Argos products whenever and wherever they want and we are pleased to be quickly rolling out twenty more digital concessions in Sainsbury’s stores before Christmas. Habitat is a fantastic brand and we know customers will value the opportunity to shop the stylish ranges in Sainsbury’s stores.”

Clare Askem, Managing Director of Habitat, said: “Sainsbury’s offers the Habitat brand significant growth potential. We’ve seen our brand evolve rapidly over the last few years and the opportunity to create a network of local stores to support our multi-channel business strategy is a really exciting prospect. I’m confident that our brand will connect with Sainsbury’s shoppers and make Habitat more accessible to shoppers both on the high street and online.”

Source: Insight DIY Team

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