UK DIY News
Robert Dyas Launches Loyalty Programme
Robert Dyas, is introducing a generous new loyalty programme called MyDyas. Designed to give customers a helping hand as they navigate the cost of living crisis, members will be rewarded with exclusive lower pricing on many home and garden essentials, be treated to points every time they shop, and benefit from personalised offers, tips and inspiration!
The loyalty programme launches on May 23rd 2023.
Robert Dyas Trading Director, Andrew Gabriel, says: “We’ve been on the high street helping customers for over 150 years so it makes perfect sense, now with the cost of living crisis, to ensure we continue to be of service. Times are tough and we want to help our customers by offering reduced pricing on hundreds of everyday items when they sign up to MyDyas, as well as reward them with points every time they shop. We’re very excited to be rolling out this loyalty scheme and we hope our customers will be too.”
Customers will be treated to 200 welcome points – worth £2 – when they sign up and make their first purchase. For every full £1 spent, a point is earned, with each point being worth £0.01.
What are the benefits?
Customers signing up to MyDyas will receive fantastic benefits, including:
- Exclusive discounted pricing on many everyday home and garden products
- Collect points with every shop when they scan their barcode in store or log in online
- Personalised offers based on their shopping history in store and online
- Digital receipts for in-store purchases when they scan their barcode
- Rewards and giveaways
- Tips and inspiration
Source : Robert Dyas
Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.
Don't miss out on all the latest, breaking news from the DIY industry
