Retailers Set To Make £3.68bn On Boxing Day

• UK retailers expected to welcome £3.68bn in sales this Boxing Day – down 2.9% since 2022 (£3.79bn) 
• 22.5 million consumers expected to shop on Boxing Day with 15.3 million planning on hitting the high street 
• Retailers are set to see a total of £13.53bn in sales during post-Christmas sales this week (25th-31st December) a decline of -3.8% YoY (£14.06bn in 2022)  

UK retailers are expected to see sales reach £3.68bn this Boxing Day, a new report reveals.  

The VoucherCodes.co.uk Shopping for Christmas: The build up to Christmas and Boxing Day sales report predicts a busy Boxing Day for retailers despite many consumers avoiding the sales due to the ongoing cost-of-living crisis.   

Retailers can expect to see 22.5 million consumers make a purchase on Boxing Day, up 3.2% YoY and expect to welcome 15.3 million consumers through their doors, spending £2.3bn as they brave the cold to head to their local high street.  

Total UK Boxing Day sales, 2020-2022 actuals, 2023 forecast  

Despite large numbers of consumers planning to make purchases on the 26^th, the report predicts total retail sales are expected to drop for a fifth year running because of the ongoing cost-of-living crisis. Retail sales on Boxing Day itself are set to fall 2.9% from £3.79bn in 2022.  

This trend is set to continue throughout the post-Christmas sales week (25^th-31^st December), with YoY sales dropping 3.8% from £14.06bn in 2022 to £13.53 in 2023.   

Post-Christmas consumer numbers also tell a similar story, with numbers set to fall compared to 2022, with 102.4 million shoppers planning to make the most of the sales across the post-Christmas week, down 1.9% YoY (104.4 million).   

Michael Brandy, Senior Commercial Director at VoucherCodes.co.uk comments: “The Boxing Day sales provide consumers with a last-chance opportunity to splurge on themselves for the year, but after a tough year of economic uncertainty, this is now a luxury that many are refraining from. Therefore, it’s no surprise that retail sales are expected to drop for a fifth year running.   

“However, many consumers are still planning to shop the sales but will be doing so more cautiously than ever before. Retailers should aim to provide genuine value to consumers this year through additional perks such as offering free shipping or free click and collect to help attract loyal customers.” 

Source : VoucherCodes.co.uk

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