UK DIY News
Rain And Lockdown Extension Hit Retail Footfall
Latest Springboard data reveals that retail footfall declined in week 24, as rain and the government's extension to lockdown restrictions put a dampener on consumer activity.
Springboard has introduced a year-on-year 2021 vs 2019 comparison for footfall to ensure insights are as relevant as possible.
Retail Parks - Week 24 2021
2021 vs 2020: +32.4%
2021 vs 2019: -0.2%
Week-on-week: -0.1%
Diane Wehrle, Marketing & Insights Director at Springboard, said:
"The news announced last Monday that regulations will not be eased for another month seems to have acted as a dampener on consumer activity last week, with footfall across UK retail destinations lower than the week before for the second consecutive week despite hot and sunny weather in the first half of the week.
"For most of the UK rain dominated the last few days from Thursday onwards, which inevitably impacted high streets most heavily of the three destination types; here the drop in footfall between Thursday and Saturday was more than twice that between the previous days."
Source : Insight DIY and Springboard
Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.
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