QVC takes on French Market

Video and online shopping channel QVC has expanded into France with the launch of live television programming and ecommerce.

QVC France, which launched online at QVC.fr with 46 brands in June, began its video programming distribution on 1 August, and plans to offer nearly 300 international and French brands by the end of 2015.

Mike George, president and chief executive of QVC, said: “In recent years, France’s digital infrastructure and ecommerce offerings have evolved considerably, making it a prime market for QVC’s continued global expansion,

“For almost 30 years, QVC has invited customers to find items they love through the joy of discovery, entertainment and community. Today, shopping with QVC is as simple as turning on your TV, grabbing your smartphone or tablet, or browsing the web, which will appeal to French shoppers looking for a unique, fun and engaging experience.”

Current product categories offered by QVC France include beauty, jewellery, apparel, home and accessories. UK brands include Elemis, Clogau, James Read, Price’s Candles, Home2Garden and Ultrasun.

The digital shopping experience will run across ecommerce, TV, mobile and social platforms. QVC France programming is expected to reach 12 million homes in August, and 18 million homes by the end of this year.

"QVC has long recognised the great potential to expanding European operations and having a retail and ecommerce presence in France," said Steve Hofmann, president of international for QVC. "We are pleased to enter this dynamic market and believe with our global business structure, commitment to innovation, and high level of customer service, we have the right formula to succeed in the French market."

Source: The Retail Bulletin.

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