UK DIY News
Profitero: Amazon Garden Searches Rise Significantly
With lockdown restrictions easing and small outdoor gatherings allowed from this week, UK consumers are already starting to get their gardens in order for hosting.
Profitero has seen online searches for garden essentials on Amazon UK increase significantly w/e March 27th compared with w/e March 20th. These are the terms which have seen some of the biggest increases week over week:
- ‘garden furniture sets’ jumped 300%
- ‘solar garden lights’ up 483%
- ‘bbq’ up 226%
- ‘fire pit’ up 156%
Source : Profitero, Amazon.co.uk - Amazon search frequency rank compared for week ending 27/03/21 to 20/03/21
Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.
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