Over Half of UK Shoppers Buy From Amazon Once a Month

Research by GlobalData shows that more than half of UK shoppers - 51.4% - are purchasing from Amazon at least once a month.

Furthermore, GlobalData revealed that 84.3% of British consumers have made an Amazon purchase in the last year.

The study also revealed that Amazon is expected to take an 8% share of the UK's retail spend (including third-party sales) by 2023.  In 2018, Amazon's share was 4.9%, up 0.7% on the previous year.    

Amazon's UK revenue rose by 23.3% in the 2018 financial year.

Sophie Wilmott, senior retail analyst at GlobalData said:

“Amazon’s Prime delivery saver scheme locks in loyalty and has bolstered growth in recent years. 

“Despite being renowned it still presents an opportunity for the retailer with 38.1 per cent of Amazon shoppers currently signed up; therefore there are many more potential subscribers.

“At a time when there is little growth in the UK retail market as consumer confidence remains low, hindered by economic uncertainty, Amazon has continued to far outperform and as it sets its sights on growth in sectors it has previously not prioritised, retailers of all kinds are under threat.”

Source : Insight DIY Team and GlobalData

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