New TV Campaign for Nectar to hit screens

A new TV advertising campaign from loyalty programme Nectar will hit screens on Thursday 14 October aiming to remind viewers of the different ways they can sign up and collect Nectar points.

Using the strap-line ‘Discover another side to Nectar’, the six-week, £1m plus campaign includes three creative treatments involving a rotating cube which showcases the brands within the programme, such as Sainsbury’s, Vue Cinemas, Philips, BP, Argos and Homebase.

An online ad campaign will also target key consumer websites involved in the programme, such as iTunes, eBay.co.uk, Play.com and House of Fraser which will help drive traffic back to nectar.com.

James Frost, marketing director for Nectar, said: “We are making it easier than ever to be a savvy shopper by offering our cardholders more ways to collect and spend points than any other loyalty programme. From holidays and fashion to homeware and electricals, there are hundreds of easy ways to collect and spend Nectar points with big-name brands.

This ad campaign has been created to remind our collectors of this and we fully expect it to be a huge success.”

Source : The Drum