New Era And New MD At Shurtape UK As Gadd Retires

Shurtape has announced the retirement of MD Colin Gadd and the promotion of his successor, Jason Burns, as the company celebrates 10 years of success in the UK.

Colin started his career in the DIY industry working for Crown Paints, before moving to Henkel Consumer Adhesives. He left Henkel after 16 years to work at PPG, before joining Shurtape as UK MD, setting up the British arm of the US company in 2010.

Over the last decade, Shurtape has completely disrupted the UK DIY tape industry. At the time of its launch, 80% of the market was own label, then Colin and the team introduced FrogTape®, taking it to brand leader within a few years and extending the range to include Multi Surface, Delicate Surface and Gloss and Satin products. Colin also oversaw the UK re-launch of the much-trusted Duck Tape, bringing it to brand leader status, and the more recent launch of the extra strong T-Rex Tape.

“I’m incredibly proud of all we have achieved and it feels bittersweet to leave the Shurtape family, but the time is right for me to retire, travel and enjoy being a Grandfather,” says Colin. “We have built up a great portfolio of brands and the business will continue to go from strength to strength with Jason at the helm.”

Jason has vast experience in the Trade and DIY Sector. He and Colin worked together at Henkel and he joined Shurtape two years ago to work alongside Colin, specifically to take over upon his retirement.

“We wanted to make sure everything was seamless,” comments Jason. “The customer has always been at the heart of everything we do at Shurtape, and this will continue to be the case. Our 10^th birthday will be a great celebration of the last decade and a time of excitement for the next one - with new products, new channels and new categories. We  wish Colin all the best in his retirement and will be keeping in touch regularly - so he’ll still be talking tape, even on his travels!”

Source : Shurtape

Image : Colin Gadd (left), Jason Burns (right)

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