Morrisons launches 'The Big Dig'

Morrisons is expecting around 100,000 people across the country to help transform school greens this month as part of the retailer's Let's Grow programme.

The supermarket chain's ‘The Big Dig’ will see children, parents and members of the local community work together to revitalise more than 5,000 square metres at 340 schools across the UK this month.

The land will be weeded, watered and sewn with flowers and thousands of crops, from Brussels sprouts to butternut squash, using tools given away by Morrisons as part of the Let's Grow programme.

Morrisons said the 'The Big Dig' is the springboard to the Let’s Grow programme, encouraging communities to engage with one another, while simultaneously learning about growing and improving their school’s appearance.

David Hewitt, communities and school partnership manager at Morrisons, said: "We are delighted that so many people will be turning out for the Big Dig throughout this month.

"It’s a great way to kick start our Let’s Grow activity for this year and we are hoping to help more schools than ever to engage with their local community and learn about growing."

Crops sewn as part of the Big Dig will be harvested in July for the Big Lunch, when schools across the country will enjoy the food they have grown over the previous months.

Source : Retail Bulletin
www.theretailbulletin.com/news/morrisons_launches_the_big_dig_12-04-12/