UK DIY News
Media Week Paper round up - 23rd July 2010
B&Q encourages a "room refresh" and rival Focus offers "big discounts indoors", both with an ad in the Daily Mail.
Several other papers also carry the ads along with a 50% off deal highlighted by Wickes as the DIY sector hopes to grab parents at home with the kids over the summer
Source : Media Week
23 July 2010
Insight provides a host of information I need on many of our companys largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. Its extremely useful when sharing market intelligence information with our corporate office.
Paul Boyce - European CEO, QEP Ltd.