Matalan Direct launches into beds and bedroom furniture

Matalan Direct has expanded its home improvements offering, adding beds and bedroom furniture to its existing bathroom range. The latest category addition marks the first expansion for the online-only brand since its launch as it looks to become a complete home furnishings destination over the next 12 months.

The new range includes a variety of products offering both Matalan value price points as well as higher-end options to provide customers with maximum choice. As well as children’s beds, the new collection features unbranded bedframes, wardrobes, bedside cabinets and chest of drawers, as well as Silentnight bed frames and mattresses.

Commenting on the latest expansion Shane Quigley, CEO of Matalan Direct, says, "Following the success of our existing bathrooms range, beds and bedroom furniture is the first of many categories that the business will be on boarding over the coming months. The ultimate goal for Matalan Direct is to be able to offer everything you need to complete your home with just the click of a button. This latest addition means our customers can now fully furnish the top floors of their home, and we’ll be looking to complete our downstairs offering over the next few months."

Launched in July, Matalan Direct is an online-only home brand, offering furniture and larger home items outside of Matalan’s existing accessories range. A subsidiary brand of Matalan Retail Ltd, Matalan Direct operates as a separate online entity.

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Source: Retail Gazette.co.uk

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