International DIY News

MADE Launches in Spain

MADE.COM, the leading design brand, today unveiled plans to launch into Spain’s £6 billion-a-year market for furniture and homewares. The move, announced by CEO Philippe Chainieux at the South Summit in Madrid, brings MADE a step closer to its ambition to be the number one destination for home design across Europe.

Spain has made a great economic recovery in recent years. With GDP rising by over 3% year-on-year from 2015 to 2017 and an increasing employment rate, the Spanish people are keen to spend more and spend better. Online penetration is also increasing rapidly, from a low base compared with the UK, with the furniture and homewares sector, a specific area of growth forecasted to reach almost 13% penetration by 2022.

The global appeal of MADE designs has been proved by the successful launch of seven markets across Europe. MADE will appeal to Spanish millennials who are hungry for beautifully designed products at a fair price. Many of MADE’s current followers on social media are from Spain. The country’s passion for interior design along with it having the second biggest smartphone penetration in Europe (after Sweden), leaves scope for MADE to spread very quickly and effectively through brand advocates on social media.

MADE collaborates with many Spanish designers including Casa Estudio and Nelson Ruis Acai, one half of Cate and Nelson who have designed best-sellers, including the coveted Wes sofa.

New financial figures filed by MADE show that its turnover increased by 40% to £127m last year, with over 40% of revenue from its international business, up from 35% in 2016.

Philippe Chainieux, CEO of MADE.com, said:

“The move into Spain is another important milestone on our journey to become Europe’s leading design destination

“The total market for furniture and homewares in Europe is worth in the region of £120 billion, so there’s lots to play for.

“We believe MADE is set up to be one of the winners in an era of enormous and rapid change in retail, as more of the market moves online.

“We have a unique range of design-led products and deep supplier relationships which enable us to bring new products to market every week, giving consumers new reasons to shop with us.

“We have also made significant investment in our technology and infrastructure, giving us a platform that can be scaled to support our rapid growth.”