Lowe's Relaunches Pro Loyalty Programme

• Simplifying its value offering under "MyLowe's Rewards"
• Pro loyalty members now earn the same points toward MyLowe's Money and get access to Member Only Deals as Homeowner loyalty members PLUS added perks

One year after launching the MyLowe's Rewards program for homeowners, Lowe's has updated its existing MVPs Pro Rewards & Partnership Program to become MyLowe's Pro Rewards™*. The free program saves Lowe's Pros valuable time and money, with earned points that can be redeemed for MyLowe's Money^**, member deals and more. 

Redesigned specifically for the small-to-mid-sized Pro, the program is easier than ever to use, with Pros starting to earn points from the first dollar spent at sign-up. Offering an intuitive customer experience that mimics Lowe's successful homeowner loyalty program, MyLowe's Rewards, MyLowe's Pro Rewards "builds" on these benefits with added features and functions Pros use most like access to merchandise, sports memorabilia, gift cards to support their business, volume discounts, business tools and more. Plus, customers who shop with their MyLowe's Pro Rewards Credit Card will save 5%Δ every day on eligible purchases and get a free upgrade to Platinum Pro status∞, receiving the most value and rewards compared to any other payment type.

"If you're a Pro, we want you enrolled in MyLowe's Pro Rewards program because we're focused on saving Pros more when they choose Lowe's first. This is one of the few rewards programs in the industry designed to reward Pros from their first dollar spent – no special volume thresholds to earn and save at Lowe's," said Quonta Vance, Lowe's executive vice president of Pro and Home Services. "We talk about saving our Pros time and money in all that we do and this program is the perfect example of our commitment to do just that."  

The new MyLowe's Pro Rewards benefits include:

• Earn points on eligible purchases per $1 spent, easily redeemed for MyLowe's Money or for Exclusive Rewards like gift cards, experiences, products and more±
• Access to Member-only deals
• Free standard shipping (not available in AL & HI)≠
• Access to a Member Volume Discount on eligible quotes $1,500 or more◊
• Instant 20% member paint discount after paint annual qualifying spend reaches $3,000º
• Pro Business Solutions like Purchase Authorization and Online Order Quoting
• Plus, a customized in-app experience that allows members to track their points progress, easily re-order from previous purchases and receive personalized recommendations

MyLowe's Pro Rewards is a three-tiered program (Gold Pro, Platinum Pro, Titanium Pro) with new benefits unlocked at each status level. New members start at Gold Pro status and increase in status as they shop.

"We're building a loyalty ecosystem that's designed with our customers at the center – we want ALL of our members, no matter DIY or Pro, to know that when they choose Lowe's first, they get more," said Jen Wilson, Lowe's senior vice president, chief marketing officer. "The value we're offering customers is exciting and we want to build off this core value proposition with even more personalized offers and programming to show just how special our members are to us."

For more information, please visit MyLowe's Pro Rewards Program.

Source : Lowe's

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