Laura Ashley Brand Sold To Marquee Brands

Gordon Brothers has announced the sale of the Laura Ashley brand, archives and related intellectual property to Marquee Brands.  

In a statement, Gordon Brothers said:

"Over the past four years, our focus has been on relaunching and expanding Laura Ashley globally. We are immensely proud of our achievements and are excited about the brand’s future under Marquee Brands’ stewardship. With their expertise, proven track record and commitment to growing iconic brands, we are confident that Laura Ashley will continue its trajectory of success.

"For those unfamiliar, Marquee Brands is a globally recognized brand management company that owns a diverse portfolio of 17 iconic brands spanning Home and Culinary, Fashion and Lifestyle and Active and Outdoor categories. As a leading brand accelerator, Marquee Brands collaborates with best-in-class partners to harness and grow the value of timeless brands worldwide. We are thrilled to see Laura Ashley join their esteemed portfolio, guided by their proven leadership and expertise."

More details on the transition plan will be revealed in the coming weeks and, in the meantime, operations will continue as usual. 

Statement from Marquee Brands:

Marquee Brands, the global brand accelerator and owner of 17 world-renowned brands announces the strategic acquisition of Laura AshleyÒ, the legacy home, fashion and lifestyle brand celebrated for its romantic English aesthetic, from Gordon Brothers, the global asset experts. Founded in 1953, Laura Ashley has become synonymous with timeless design, blending delicate florals, vintage-inspired motifs and exceptional craftsmanship across hundreds of products and categories. The strategic acquisition retains Laura Ashley’s UK-based team and expands Marquee Brands’ global footprint with the opening of its first European headquarters in London.

Distributed in more than 80 countries through leading wholesalers, best-in-class digital marketplaces, and over 150 branded retail locations globally, the addition of Laura Ashley increases the retail value of Marquee Brands’ global portfolio to $4+ billion. 

“Laura Ashley’s licensed business model and robust group of high-quality partners makes the brand a seamless addition to Marquee Brands. We are excited to harness the strong affinity for this iconic brand and drive expansion across new platforms and partnerships,” said Heath Golden, CEO of Marquee Brands. “With the existing UK team in place, we are primed and ready to leverage Laura Ashley’s seven-decade legacy to unlock its future potential as a full lifestyle brand innovating new products and categories, offering unique collaborations and engaging multi-generational audiences in key markets worldwide.” 

“As a firm that actively invests in and revitalizes iconic brands like Laura Ashley, we acquired the British heritage brand out of insolvency in 2020 and built a flexible, scalable licensing business and a global e-commerce presence over the last four years,” said Tobias Nanda, Head of Brands at Gordon Brothers. “We could not be prouder of Laura Ashley’s growth under Carolyn D’Angelo’s leadership, the former President of Laura Ashley, and know the brand is in the right hands for continued global growth under Marquee Brands’ leadership.”

Building on its reputation for scaling iconic brands, Marquee Brands integrates Laura Ashley into its portfolio as a globally recognized lifestyle brand with a fully licensed operating model spanning the United States, United Kingdom, Japan, South Korea and other leading markets across Asia. Laura Ashley operates in more than 200 lifestyle categories through a network of over 100 licensed partners with products available at thousands of points of sale. By leveraging its global network, Marquee Brands is poised to deepen Laura Ashley’s presence, driving new business across North America, Latin America, Asia Pacific, EMEA and other key regions. 

The acquisition of Laura Ashley marks the culmination of a transformative year for Marquee Brands. To support its accelerated growth to $4+ billion and commitment to increasing organic revenue, Marquee Brands bolstered its executive team with the appointments of Rachel Terrace as Chief Commercial and Growth Officer, John Hayes as Chief Financial Officer, Joseph Zarro as Chief Business Development Officer and Natasha Fishman as Chief Marketing Officer. The addition of industry leaders has been instrumental in shaping Marquee Brands’ upward trajectory. With key leadership in place, Marquee Brands kicks off 2025 well-positioned to drive expansion, optimize operational efficiencies and foster sustainable growth across its expanding portfolio.

Lincoln International served as the exclusive financial advisor to Gordon Brothers in facilitating the completion of this transaction.  

Source : Insight DIY, Marquee Brands

Image : Gordon Brothers

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