Kutchenhaus Reports 450% Rise In Sales Since First Week Of Lockdown

Kutchenhaus, a kitchen retailer with over 30 showrooms across the UK, has reported a 450% increase in sales and a 97% rise in online enquiries since the first week of lockdown, despite having closed its stores.

Prior to lockdown, the business began offering customers virtual consultations and presentations, allowing customers to send their kitchen measurements and ideas to a designer who then creates a kitchen based on their requests and presents it to them virtually.

New showrooms are planned for Altrincham, Shoreham-by-sea and Southend-on-sea in the next few weeks.

Kutchenhaus is owned by Nobilia, the world’s largest kitchen manufacturer, and brings customers the latest kitchen trends at factory prices, direct from Germany.

Rob Cash, the owner of the Bristol Kutchenhaus store, said: “We have had a fantastic response to our virtual appointments, which gives local customers the option to design a new kitchen from the comfort and safety of their own home. Coupled with the new online 3D planning and design tool, the technology has been a real game changer for us as a business operating in the most difficult of circumstances.

“We’re also seeing that many people are looking to get their teeth into big projects around the home and want to make best use of the lockdown situation. Hopefully, it’s not long now until our showroom doors can open again for real and we can welcome back our customers who we’ve missed greatly.”

Sean Ford, national head of sales and operations for Kutchenhaus, said: “Kutchenhaus is on an ambitious growth path over the next two to three years, however being in the grip of a global pandemic has certainly presented some challenges and even positively altered the way we do business in some cases.

“We anticipate that even after the lockdown measures are eased we will see a continued change in consumer behaviour and therefore the new method of transacting remotely will become a permanent and vital element to our business. Supporting our franchise owners is a top priority and we’re delighted that all stores have continued to trade during these difficult times. We’ve seen a huge shift in customer shopping habits and thankfully the business was able to react to this.”

Source : Insight DIY Team 

For all the very latest news and intelligence on the largest UK home improvement and garden retailers, sign up for the Insight DIY newsletter.