John Lewis sees strong start to Black Friday

Early indicators suggest that Black Friday 2016 is on course to be one of John Lewis’ busiest shopping periods.

In a statement, the retailer said:

Our busiest period so far has been between 8am and 8.30am as people shopped on their way into work, and we’re taking five orders every second on johnlewis.com.

Sales through mobile phones saw a particular increase with a 21% spike between 8am and 9am.

The most popular products to date include:

• The Sonos Play 1 is our biggest technology seller, selling one every ten seconds

• The Lego simpsons house is our top seller by value

• Marc Jacobs perfume is seeing strong sales by number

• Sophie Conran crockery is our best seller in Home

All John Lewis shops opened their doors at 8am this morning and some shops will stay open later than usual.

Customers are invited to take part in Black Friday on johnlewis.com until midnight on 28th November.   

 Dino Rocos, lead director and operations director, John Lewis said:

“Sales on johnlewis.com exceeded expectations overnight as customers logged on to take advantage of our great Black Friday deals.  We expect traffic to continue to the website today but for customers who prefer to visit one of our shops they will open earlier than usual at 8am. Over the weekend we expect to see the usual pattern of trade resume as customers head to our 48 shops.

Rocos continued: "We have carefully planned for this year’s Black Friday event to ensure orders can be fulfilled without compromising the customer service and seamless delivery we’re famous for. I'd like to thank our Partners in shops, distribution centres and head office for all of their hard work as we kick-off the countdown to Christmas."

Source : John Lewis Press Release

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