John Lewis Reveals Latest Phase Of Store Makeover Plans

• Forms part of £800m investment in the John Lewis brand over four years
• Builds on growth in beauty with new look Beauty Halls
• Multi-million pound boost to flagship Oxford Street store sees new partnership with Jamie Oliver Cookery School 

John Lewis has today unveiled the latest phase of its multi-million pound store makeover plans.

Our flagship John Lewis store on Oxford Street, as well as stores in High Wycombe and Cheadle, are the first to benefit from significant investment with brand new and bigger Beauty Halls.  Beyond beauty, Oxford Street has had significant improvements to all corners of its six floors including home, tech, jewellery, large electricals, and more. 

John Lewis is the UK’s leading quality beauty retailer, thanks to our strong presence both in stores and online, along with our commitment to offering expert advice from our team of beauty professionals. John Lewis beauty sales in the first half of this year were up almost 7% on the same time last year.

We’re also announcing today a partnership with Britain’s best known chef Jamie Oliver, to bring his new flagship Cookery School and Cafe to John Lewis Oxford Street in spring 2025. 

Spanning over 4,600 sq ft, the school will have two classrooms hosting over 40 lessons as well as a 50-seat cafe. As part of his mission to teach children to cook, Jamie will continue to provide free cookery lessons for children during the school holidays. 

The opening of Waterstones books in John Lewis Oxford Street earlier this month forms part of an  £800m injection in John Lewis’ offer to customers over four years. 

Executive Director for John Lewis, Peter Ruis said: "The buzz is back in John Lewis and we're giving our customers even more reasons to shop in our brilliant stores. We're backing ourselves with significant investment to ensure customers get the exceptional quality, outstanding service, and competitive prices they love about our unique brand."

Kevin Styles, Jamie Oliver Group CEO, said: “I’m delighted to partner with John Lewis to bring our unique Cookery School to life in a flagship location in Central London. This is the next step in growing the footprint of the Jamie Oliver Cookery School across the UK and internationally and central to making Jamie’s stripped back, chef-inspired food accessible to everyone.”

Deputy Mayor for Business and Growth, Howard Dawber said: “John Lewis’ continued investment in Oxford Street and the West End shows that London is a leading location for beauty and fashion retail. The 2025 opening of the new Jamie Oliver Cookery School and the recent opening of Waterstones will bring an exciting new element to the John Lewis Oxford Street flagship store, improving the shopping and leisure experience for Londoners and tourists alike. This is exactly the kind of investment we like to see as we start the project of regenerating Oxford Street and continue building a better and more prosperous London for everyone.”

John Lewis Oxford Street

Today saw the culmination of a £6.5m upgrade of our Oxford Street store to make it a shopping destination for Londoners and tourists visiting one of the world’s most famous streets. The store celebrates its 160 year anniversary with:

• New, bigger Beauty Hall - now has 41 beauty counters and shop-in-shop concepts, a 24% increase in footprint, and 175 beauty brands, an increase of 15%.  Brands new to the store include The Inkey List, Mac, Skin+Me, Nudestix, and The Ordinary.  The revitalisation of the Beauty Hall provides customers with the latest and best counters and services from all of our brands.  Customers will also be able to access a huge range of services across beauty, skincare and haircare.
  
  
• Fragrance - now has its own beautiful dedicated space, with Kilian, Parfum de Marly, and Loewe making their John Lewis Oxford Street debut. 
  
  
• New world of haircare - brands including Dyson, Shark, GHD, will join the likes of Wella Professional, Aveda, and Larry King in the fresh new haircare world discovery area.  There are now 35% more hair-related products for sale, with 50% more brands introduced as part of the transformation. 
  
  
• New Jewellery brands - in a new home on the first floor along with new piercing and jewellery welding services from Tish Lyon, this fresh and elevated part of the store is home to 46 brands.  New brands launched are Dinny Hall, Enamel Copenhagen, Sarah Alexander, Hoxton London and Koijis Vintage Jewellery. 
  
  
• Home - brought in new brands including Ruggable and MADE.com. Existing brands have been elevated, with room sets featuring strongly alongside better navigation and style segmentation.  
  
  
• Six floors with further improvements including Home, Technology and Large Appliances.
  
  
• The enhancements follow recent openings at the Oxford Street store which this month welcomed a new Waterstones bookshop and earlier this year launched a new rooftop restaurant and bar, 1864.
  
  
• The Oxford Street store will be a test bed for transformative improvements and changes which will then roll out to the wider store portfolio. 

Almost 70 customer events will be held between 25-27 October to celebrate the new look Beauty Halls and showcase the improvements across the stores.

Source : John Lewis Partnership

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