John Lewis Ready For First Black Friday With New Look Price Promise

• John Lewis has reduced over 100,000 prices for customers since new look Never Knowingly Undersold price promise returned
• Return of price promise has led to 73% increase in searches for John Lewis Black Friday deals 
• Supply chain capability supercharged with £400m industry leading distribution facility 
• Customer parcels expected to be sent out every 2.1 seconds in the run up to Christmas 

John Lewis is gearing up for its first Black Friday with the new look Never Knowingly Undersold.

This year’s Black Friday event has been turbocharged by the reintroduction of the Never Knowingly Undersold brand promise for the way customers shop today, which has resulted in over 100,000 price reductions since it launched on 9 September.

The combination of Black Friday and Never Knowingly Undersold has helped fuel a 73% year-on-year increase in Google searches for John Lewis Black Friday deals, making it one of the top searched retailers in the UK.  John Lewis is continuing to match 25 major competitors throughout Black Friday and all their associated deals and discounts. 

Investment in the brand’s supply chain and distribution has been vital to providing a seamless multi-channel shopping experience for customers who have been able to take advantage of Black Friday deals earlier than ever.  

Sitting at the heart of the John Lewis operation, £400m has been injected into its distribution centre campus in Magna Park and Fenny Lock in Milton Keynes to deliver a best-in-class infrastructure.  On average, 82% of all products go through the Magna Park and Fenny Lock distribution centres, which cover over 3 million sq ft and employ 1,350 Partners. 

John Lewis expects that 17 million products will be picked, packed and dispatched in the run up to Christmas - with a customer parcel being sent out every 2.1 seconds over this period. 

Delivery-wise, the John Lewis two-person delivery teams will make 375,000 larger item deliveries in the run up to Christmas.  Next day click and collect is available at 16,000 locations across the country, and 40% of orders reach customers in this way. 

Magna Park and Fenny Lock represent a step-change in John Lewis’ commitment to technological innovation.  A new automated picking solution at the warehouse in Fenny Lock features the tallest autonomous robots in Western Europe.  At 10 metres high, these robots have already delivered £1m in tangible benefits and a 75% improvement in storage capacity.

Naomi Simcock, Operations Director at John Lewis, said: “Customers are increasingly looking for quality products at attractive prices – especially when thinking about gifts for their loved ones – and we are delighted so many have already made the most of our amazing offers. Our ambition is to establish John Lewis as the retailer of choice for Black Friday purchases. We’re optimistic that our combination of outstanding range and seamless customer experience, supported by our modernised Never Knowingly Undersold price promise, will help us to achieve this.”

Black Friday deals at John Lewis are planned to run until Saturday, 30 November 2024.

Source : John Lewis Partnership

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