IronmongeryDirect to roll out Fredhopper technology across all channels

Following on from our recent coverage of IronmongeryDirect’s deployment of mobile technology, multi-channel hardware retailer IronmongeryDirect is to roll out new technology across its mobile and online stores in a bid to increase sales.

The retailer launched a mobile site at the beginning of May to offer more accessibility for tradesmen, its main customer base, while on the job.

Working with e-commerce technology provider Fredhopper, the retailer will now implement on-site search and merchandising tools across both its mobile and online channels to enhance the customer experience and increase conversion rates.

Stuart Wilson, head of marketing at IronmongeryDirect explained: "Our customer base consists of tradesmen and convenience is key. We now offer all channels to shop from, including website, mobile and catalogue, but previously the technology behind these channels was lacking practicality."

"Fredhopper’s tools will make our customers’ lives easier and as a result we’re expecting to see increased sales."

Frank Lombos, Fredhopper’s vice president of worldwide sales added: "IronmongeryDirect is continually improving its multi-channel shopping journey to create a seamless experience for customers."

Ironmongery won ‘Best all round Multi-channel Business or Brand’ in the Direct Commerce Awards 2012.

Source : The Retail Bulletin
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