Homesense Launches New Advertising Campaign

TK Maxx's sister company Homesense has launched its first above the line advertising campaign for the UK and Ireland.

The 'Homelovers love Homesense' campaign was created by Wieden & Kennedy London and features shoppers' delight at finding the perfect item.  

Wieden & Kennedy London said, "We’ve just launched homeware retailer Homesense’s first ever above the line campaign.

"Creative platform ‘Homelovers love Homesense’ celebrates the love that the retailer creates in its customers for its unique and branded homeware.

"The campaign is spearheaded by three love-laden 20” films, which are running from September through to Christmas 2018 via broadcast VOD and online. The spots hero Homesense bargains, which get ‘The Look of Love’ from the retailer’s adoring customers.

"The films, which are directed by Nadia Lee Cohen and produced via Academy, will be supported by nationwide out-of-home advertising."

Group brand and marketing director at TJX Europe, Deborah Dolce, said: “We wanted something that captured the curious, beautiful and practical items that our buyers travel the world to find.  

"The new campaign is packed with character, a little dash of fun plus some overblown love tracks to help Homesense stand out from the sector.

"We’re delighted that Wieden+Kennedy has helped us to dramatise this in the new campaign for Homesense.”

Click here to watch the first video in the campaign.

Source : Insight DIY Team

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