Gorilla Launches Huge Spring Marketing Campaign

Spring is in the air and, whilst nature might be slowly stirring, Gorilla is launching into action with a huge marketing plan for the new season. 

Central to everything is a heavyweight TV campaign, running for six weeks throughout April and May. It covers five Bank Holidays – which are key DIY dates for the calendar, as we’re sure you’ll know. These TV ads will be on mainstream channels such as ITV, C4, Sky and C5, so you can be sure that as we broadcast to the nation, all eyes will be on our bestselling glues and tapes. 

Of course, TV is just one way to reach customers nowadays. So Gorilla will be hitting our target audience – your DIY customers – across many different touch points, too.

Sport is a big one. We’re advertising pitch-side on digital LED boards at famous football grounds in the English Premier League. Running until the end of the season, these eye-catching, bright orange animated ads will deliver a colossal 276m impressions.

There’s also Rugby Super League coverage. From perimeter board ads, to displaying our logo on the players’ shorts, Gorilla will be highly visible at St Helens, Leeds Rhinos and Wigan Warriors, delivering a further 14m impressions. 

We’re also connecting with commuters on massive digital billboards in high traffic areas – like the M6 Midpoint, London North Circular and Staples Corner. And we’re going to be on the screens of handheld devices everywhere. With ‘always-on’ digital advertising on YouTube, Paid Search, Social and Display. And with ‘DIY On A Budget’ content creation and publication across social platforms.

Image : M6 Midpoint

Of course, we’re not doing all this for fun – there’s a reason behind it all. We’re advertising to drive awareness, and more importantly, demand amongst your customers, sending them directly to your store. 

It helps when you have products that live up to the hype – our adhesives are renowned for being versatile and tough, for getting the job done, and for sticking to the task.

But Gorilla will never stop driving demand through heavyweight marketing. It’s what we do best – keeping our products top of mind, and increasing sales for retailers nationwide.

Stock up now on your next bestseller. Contact eusales@gorillaglue.com or call 01257 241 319.

Source : Gorilla Glue

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.