GARDENA Returns To RHS Chelsea With 'Greenest Garden' Stand

LEADING gardening brand, GARDENA, announces its return to RHS Chelsea Flower Show for 2023 with a sustainable ‘Greenest Garden’ brand trade stand, a big part of GARDENA’s ReTh!nk campaign. 

GARDENA has partnered with leading eco-designer and warrior on waste, Lynne Lambourne [pictured], for the second year at the world’s biggest five-day flower event, to create an unparalleled experience, encouraging attendees to ReTh!nk their gardening practices. The garden focuses on the importance of innovation and how new and recycled materials can be used to design stylish outdoor spaces that are environmentally friendly. GARDENA’s campaign is built on the foundation of the Circular R’s: Reduce, Repair, Recycle, and inspires passionate gardeners to create and maintain green spaces, and use precious resources, such as water, wisely. 

The display will be located Stand no. PW194 and has been designed in line with a circular plan and process in mind that ensures zero waste throughout the build and beyond, meaning all materials will be reused, recycled or donated post show.  From materials used in construction, the staff, and the charities supported, every element of sustainability has been carefully considered. This mirrors the new innovations that will be showcased throughout the GARDENA garden, including the new and improved water-efficient Micro-Drip-System and the new EcoLine Hose made from >65% recycled plastic.  

GARDENA has also partnered with a group of like-minded suppliers leading the way in sustainable products, all of which put the importance of people and the planet at the core of what they do including Polywood, Envirobuild, Ocean Plastic Pots, RocketGro, Annie Sloan Paint, Greenshoots and Oxleys. 

Garden Designer, Lynne works as GARDENA’s sustainability brand ambassador, and has worked to inspire sustainable interior and garden design for many years, coaching companies to be part of the new kinder more planet-conscious economy that she believes in. Lynne also currently runs the ‘Warriors on Waste’ movement to teach young people to take better care of the planet through upcycling and conscious living. 

Speaking on the garden, Sarah Bentham at GARDENA said: ‘Following last year’s success at RHS Chelsea Flower Show, it was important for us to level up and bring something different to the show in 2023, to encourage UK gardeners to rethink their space for the benefit of our precious environment. We aim to inspire passionate gardeners about how they can contribute to a healthy ecosystem, and educate them to make better, more conscious and long-lasting decisions. 

“A passion for innovation, fresh thinking and sustainability is at core of the brand, and as we make positive steps towards a healthier planet, the natural alignment of GARDENA’s missions and ethos with Lynne’s work makes her the perfect designer to work with for a second year.” 

Talking about the partnership, Lynne Lambourne said: ‘I am thrilled to be part of this year’s RHS Chelsea Flower Show, where I can once again inspire gardeners to embrace sustainable practices that align with GARDENA’s values. By encouraging people to rethink their approach to gardening, we can all contribute to the vital effort of saving our planet. 

“Last year, my garden design sparked important conversations about the ways in which our actions have negatively impacted the environment, from our reliance on fossil fuels to the proliferation of plastic pollution. This year, I want to shine a light on the need to bring nature back to create green spaces and I’m excited to shift the focus towards innovative design solutions.” 

The RHS Chelsea Flower Show will be open to the public from Tuesday 23 May – Saturday 27 May 2023. 

For more information on GARDENA and its upcoming RHS Chelsea Flower Show Garden, visit www.gardena.com/uk.

Source : GARDENA

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