GARDENA Launches New TV Campaign

GARDENA, Europe’s leading brand for watering and hand tools, has launched an exciting new TV campaign, featured on Sky AdSmart, Netflix, and YouTube.

The advert aims to captivate viewers nationwide with an expected reach of over 120 million, reinforcing GARDENA’s significant multi-million pound marketing investment, supported by in-store activity, stand-out POS, PR, digital, print and influencer activity.

Sarah Bentham UK Marketing Manager at GARDENA said: “Launching our TV advert is a thrilling milestone for our 2024 marketing campaign. The advert beautifully showcases the extensive GARDENA range, highlighting its most popular watering and cutting tools. We can’t wait to see how consumers react to the ad, and hope it inspires people to realise their gardening dreams”

Edward Cantle, Channel Sales Manager at GARDENA, said: “GARDENA is committed to growing in the UK and enhancing brand awareness is a key part of that mission. We are Europe’s number one watering and cutting brand and our ambition is to replicate that success in the UK.”

Over recent years, GARDENA has grown significantly, opening hundreds of new doors in garden centres, DIY and independent retailers across the UK.

Watch GARDENA’s TV ad here

With over 50 years of experience in creating high-quality gardening tools for passionate gardeners across the word, GARDENA is committed to helping gardeners achieve their gardening goals.

GARDENA was founded in Ulm Germany in 1961 and introduced the revolutionary Original GARDENA System in 1968. With the vast majority of its products still made in Germany, the brand prides itself on creating high-quality tools that are engineered to last.

Discover more about GARDENA head to www.gardena.com/uk, or to become a stockist, contact Edward.cantle@husqvarnagroup.com.

Source : GARDENA

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