Floatation Could Value YouGarden At £200m

The Times reports that the owners of YouGarden are considering a float for the company.  The newspaper speculates the business could be valued at £200m.

In 2019 Kester Capital backed the multi channel garden retailer in a management buyout led by its founder Peter McDermott, when sales were reported at £17m.  Since then online gardening sales have flourished due to the Coronavirus pandemic.

Now, The Times says ‘YouGarden, which is owned by Kester Capital, the private equity firm, is understood to be looking for bankers to advise on a possible flotation’.  It continues, ‘While a listing of YouGarden is not thought to be imminent, its search for advisers comes as flotations in London surge with companies eager to go public.’

YouGarden is a direct to consumer home shopping platform focusing on the gardening sector through its business to consumer brand YouGarden and a number of business to business category management partnerships with established brands including Ideal World TV shopping and Amazon Prime. Launched in 2012, YouGarden offers consumers a range of live plants, flowers, trees and bulbs which it sources from across the UK and Europe.

Source : Reproduced with permission from George Bullivant of Garden Forum

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