eBay Taps Into Personalisation Market

• eBay reduces seller fees and offers new exclusive promotions to help sellers personalise their range
• New personalisation tool set to help sellers offer personalisation, without the hassle of managing requests manually 
• eBay UK records growing demand for personalisation, with over 600 searches a day for ‘personalised’ items in 2020

Thousands of sellers offering personalised products on eBay UK will benefit from lower fees and new promotions until March 2022 to help them make the most of the growing demand for personalised gifts, eBay UK announces today. 

In 2020 eBay UK recorded over 600 searches a day for ‘personalised’ items, with personalised mugs and glasses some of the most sought after customised and engraved products, with searches up 111% and 113%.

To help enterprising sellers to make the most of this growing trend ahead of Father’s Day on 20 June, fees to sell personalised items will be cut to 2% until 31st March 2022 (an average saving of 85%) and a new personalisation tool will be added to the site, helping sellers to offer customisable options without the hassle of managing requests manually.

From adding a name or initial to an item, to printing an image on a product, eBay’s new tool and offers will make it easier and cheaper for sellers to support personalisation requests, while helping shoppers to add a personal touch to their purchases.

In a further boost to those wanting to join or expand their store on eBay to make the most of the trend, sellers will also be able to list an additional 250 personalised products at no additional cost.

One small business owner already jumping on the trend is Victoria Eagle, who runs her eBay store Pegs & Pearls, selling personalised invitations and cards for every occasion.

Victoria Eagle, owner of Pegs & Pearls, said: “The invitations and cards industry was hit hard by the coronavirus pandemic, as events came to a complete halt. But the new personalisation tool will really improve the order process for my customers, and the reduced fees are welcome news for smaller businesses like mine that are on the road to recovery. Now that there’s hope for weddings and celebrations to go ahead this summer, I’m seeing sales surge and a huge demand for personalised invitations to help people stay connected and celebrate those special moments after more than a year apart from loved ones.”

Alex Hiatt, Senior Category Manager for Home & Garden at eBay UK, commented: “The demand for personalised and handmade gifts is booming as more and more shoppers want to put the personal touch on everything from jewellery and clothes to homeware and gadgets. That is why we’re making it easier for our sellers to jump on the growing demand, using technology and cutting seller fees to help shoppers put their unique spin on things.”

Further Information

Learn how to make listings personalised in this how to video.

Personalisation will be available across the following categories: 

•          Celebrations & Occasions

•          Wedding Supplies

•          Art Prints

•          Art Posters

•          Home Decor

•          Jewellery & Watches

•          Mens Fashion

•          Masks

•          Women's fashion 

•          Cookware, Dining & Bar

•          Make-Up

•          Mobile Phone Accessories

•          Keyrings

•          Football Memorabilia

•          Kitchenalia

•          Christening & Gifts

•          Nursery Bedding

•          Nursery Decoration & Furniture

•          Baby Books

•          Baby

•          Golf

•          Office equipment & stationary 

•          Cards

•          Crafts

•          Travel accessories 

•          Puzzles & Games 

•          Kids clothes

Source : eBay

Image : George Sheldon / Shutterstock.com

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.