Dobbies To Partner With Sainsbury's

Dobbies has partnered with Sainsbury’s to sell range of the supermarket’s food and groceries in its garden centres.  According to the Times, the deal covers 66 of Dobbies sites.

The partnership will launch in late July at Dobbies’ Edinburgh garden centre with a range of over 3,000 products, including ambient, chilled, fresh and frozen produce food to take home.  In addition, there will be grocery, household and toiletry products.  According to the Grocer magazine, these will be Sainsbury's own-label products.

Graeme Jenkins, CEO of Dobbies, said: “The partnership between Dobbies and Sainsbury’s is an excellent fit, with a shared goal of offering the best to our customers.  By complementing our existing garden centre ranges with a comprehensive food and grocery offer, we will offer our customers a convenient solution for their grocery needs.”

Andrew Bracey, chairman of Dobbies said: “This is an exciting step forward for Dobbies as we continue to grow the business and lead the future of garden centre retailing…  Our partnership with Sainsbury’s perfectly complements our strategy of offering the best possible ranges and convenience to customers.”

Source : Reproduced wine permission from George Bullivant at GardenForum

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.