Dobbies Announces SmartPlant Partnership At The Garden Press Event

The UK’s leading garden centre, Dobbies, officially started the Spring gardening season in style at the biggest garden exhibition of the year, The Garden Press Event, on Wednesday 4th March 2020.

The team were thrilled to be presented with the Best Stand Award for their impactful and creative design.

Hosted by the Garden Industry Manufacturers Association (GIMA) and the Horticultural Trades Association (HTA), hundreds of leading national and international brands gathered at the Business Design Centre in London for the 15th event of its kind.

Delighted to be showcasing at the annual celebration of all things gardening, Dobbies Horticultural Director, Marcus Eyles, and Houseplant Buyer, Claire Bishop, revealed the key indoor and outdoor gardening trends for 2020.

Committed to providing the best experience and expert advice, the team is always on the lookout for ways to ensure customers are offered all the help needed to get growing. With this in mind, Dobbies were delighted to announce their exciting partnership with SmartPlant at the Garden Press Event.

Making plant care simple, SmartPlant helps to identify, discover and look after plants – in-store, on the go, at home, and in the garden. Providing plant lovers with a free digital plant caring assistant, the partnership signifies Dobbies continued ambition to add value by ensuring expert gardening and plant care advice is always at hand.

Key features of the app include automated care reminders, plant and pest identification and expert chat, all of which help inspire customers to purchase and successfully maintain and care for their plants. Fully integrated with Amazon Alexa, SmartPlant offers a quick and easy solution to learn more and keep plants thriving, all from a smartphone or tablet. 

Marcus Eyles, Horticulture Director at Dobbies Garden Centres commented: “The SmartPlant partnership is tremendously exciting for Dobbies Garden Centres, both from an online and offline perspective and we see enormous potential going forward. We are looking forward to being able to share even more knowledge and expertise with our customers this spring.

For more information, to view the full list of stores or to browse the online range, visit Dobbies.com.

Source : Dobbies

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