DK Tools Puts Amtech Flexi Tubs To The Ultimate Test

DK Tools has taken product marketing to the next level with the launch of its #FlexiTubChallenge - a playful yet powerful showcase of its Amtech Flexi Tubs’ strength and durability. 

Following the successful launch of the Amtech Flexi Tub range last year, the marketing team wanted to bring the product’s robustness to life in an engaging way. Enter the Flexi Tub of War - a unique tug-of-war-style challenge that puts these heavy-duty tubs to the ultimate test. 

The campaign, featuring real employee-generated content (EGC), was designed to cut through the noise in a competitive market. With reinforced handles, cold temperature resistance, and a 3-year guarantee, Amtech’s Flexi Tubs hold their own in the ultimate battle of strength. 

Ricky Johal, Head of Marketing & E-commerce at DK Tools, commented: "My objective was to create a disruptive and engaging campaign that not only highlights the exceptional durability of our Amtech Flexi Tubs, but also enhances brand recall among customers and industry professionals. The ‘Flexi Tub of War’ challenge brings the product’s strength and versatility to life in a highly dynamic and memorable way, reinforcing its robust design in an increasingly competitive category." 

The campaign has been rolled out across industry press, social media, and additional digital channels, generating excitement and engagement around the range.

Want to see the tubs in action? Watch the challenge here:

Flexi Tub of War | Individual Edition

Flexi Tub of War | Team Edition 

To stock the Amtech Flexi Tub range or request a quote, please email contact@dktools.com or visit dktools.com for more information.

Source : dktools.com

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