Cry Havoc Appointed As Bathstore's Creative Content Production Agency

Creative content production agency, Cry Havoc, has been appointed by Bathstore to rebuild its brand.

Cry Havoc is parent company Homebase's lead content agency, brought on board as part of the DIY retailer's turnaround plan, following the disastrous acquisition by Wesfarmers.

The team worked on peak content for the key Spring trading period, setting up a full team of content strategists and content creators from the initial meeting, until content went live, in under two weeks.

Work undertaken for Homebase has included emails, social media, copy TOV, store imagery, interiors and PR imagery, all the way through to SEO optimised content to improve the performance of key landing pages on the website.

Homebase bought Bathstore out of administration last July for an undisclosed sum, with former B&Q Group Category Director for Kitchens, Ian Penney, appointed as MD. 

The specialist bathroom retailer is now part of the Homebase portfolio, and Cry Havoc has been brought in as part of a wide-ranging content strategy to “engage customers and reinvigorate the brand.”

Ian Penney, Business Unit Director of Room Solutions across Bathstore and Homebase, said: “We are absolutely delighted to be working with Cry Havoc to deliver our content needs to inspire our colleagues and customers to deliver a ‘best in class’ bathroom solution,” said 

“The team at Cry Havoc have quickly understood our business objectives and just what is required to drive greater customer awareness and consideration of our fantastic product portfolio. We’ve already received great feedback from our store teams and the content is resonating extremely well with our customers.”

The Leeds-based design and content agency is creating assets to be used across its retail, social and digital channels. This includes the design, photography and production of a new 140-page Spring/Summer brochure.

Andy Johnson, Content Development Director at Cry Havoc, said: “We are extremely pleased to be working with Ian and all the Bathstore team. They are certainly a growing brand with exciting plans for the future and we look forward to being part of the ongoing journey with them,”

Source : Insight DIY Team

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