B&Q wins award for employee engagement strategy

Matthew Appleby - Horticulture Week

B&Q has picked up two awards for its campaign 'Transforming B&Q' which aims to increase profit and the company's share price.

The DIY/garden centre won best single campaign and best strategy at the Institute of Internal Communication awards ceremony held at the London Hilton last week.

The campaign, created by B&Q’s Internal Communication team was designed to improve employee engagement and drive better business performance.

For its entry, B&Q demonstrated how it looked to its employees in order to re-define its purpose and values, and introduced a new set of customer promises, a process which began in 2009. The programme was designed to achieve a target of £300 million profit and a share price of 300p by 2012.

Liz Bell, B&Q’s HR director said:

This is a fantastic achievement for our internal communications team, which has worked tirelessly to improve the levels of engagement we have with our 30,000 employees in stores and at our store support office. We have seen some fantastic results already in terms of the feedback from our colleagues and positive financial results so these awards go a long way to reinforcing that we are doing the right thing.


B&Q launch its new ranges on 28 July under a reduce, reuse, recycle theme.