UK DIY News
BLANCO Launches Brand Experience Centre At UK HQ
Premium kitchen water place specialist, BLANCO, has redeveloped its kitchen showroom into a brand experience centre at its UK headquarters in St Albans following a major refurbishment.
Due to open on May 8th, the new look brand experience centre is designed to bring BLANCO products to life and showcase the best solutions for the kitchen water place through the BLANCO UNIT. It will also provide a space that will support trade customers with training, demonstration facilities and consultative services.
BLANCO currently works with a network of over 3,000 kitchen showrooms, furniture retailers and merchants across the UK, all of which will also have access to the new facilities in the new, large purpose-built centre. Consumers will also be able to visit, with bookings made available online where they can secure a free consultative service to help them understand more about the products and devise their BLANCO UNIT for the kitchen water place.
The new 2,900 ft² brand experience centre will feature 28 full kitchen displays to highlight the BLANCO UNIT and showcase a variety of drink systems, new colourways, SILGRANIT® and stainless steel sinks and the myriad of waste or storage possibilities available for customers. BLANCO has made a name for itself as the industry leader when it comes to a holistic and complete approach to the kitchen water place, with the BLANCO UNIT offering a complete solution to this corner of the kitchen triangle. The update to the UK flagship showroom will give trade customers the ability to get the BLANCO UNIT in front of consumers and demonstrate its benefits.
Speaking of the new brand experience centre, Neal Jones, UK Managing Director at BLANCO commented: “We’re excited to have developed our old showroom into a new brand experience centre which will provide customers with a physical experience to inspire their kitchen designs. The opening of the brand experience centre is a shift for the business and marks another step in BLANCO becoming more consumer-centric within the UK and increases the opportunities for us to interact with consumers directly.
As well as benefiting the end consumer, the improved facility in St Albans will allow us to support our partners with a heightened training experience on BLANCO and the premium messaging behind the products. It will enable them to see first-hand how in-store displays and POS materials should look and how the brand should be discussed, in turn setting them up as experts for selling BLANCO within their own showrooms.”
To find out more about BLANCO’s full portfolio of products and services visit www.blanco.co.uk or to book a visit at the new BLANCO brand experience centre contact your regional sales manager.
Source : BLANCO
Main image : From left to right - BLANCO UK Managing Director Neal Jones, architect and TV personality Laura Jane Clark, BLANCO Group CEO Frank Gfrörer, & BLANCO UK Head of Marketing James de Boer.
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