BLANCO Announces UK Brand Ambassador Panel

Premium kitchen water place specialists, BLANCO, announces TV presenter, Laura Hamilton, recipe book author, Melissa Hemsley and TV personality and architect, Laura Jane Clark as UK brand ambassadors. 

As the first ever UK brand ambassadors, the panel of experts will work alongside BLANCO on a consumer facing media campaign to highlight the brand’s range of industry-leading products. Their expertise will be showcased across social media as well as consumer print and online publications in the homes and lifestyle sector, with a focus on the BLANCO UNIT and how its system of multi-functional parts makes kitchen life that bit easier. 

BLANCO has made a name for itself as the industry leader when it comes to a holistic and complete approach to the kitchen water place, and the three new brand ambassadors will each play a significant role in helping consumers realise the benefits of including a BLANCO UNIT when they come to consider a kitchen design, in turn helping kitchen retailers and designers upsell to the latest innovative products.  

Speaking of the new ambassadors, Sianie Stephens, Digital Marketing Manager at BLANCO commented: “We’re delighted to have Laura Hamilton, Melissa Hemsley and Laura Jane Clark as our first ever BLANCO UK brand ambassadors. Each are well-known and highly regarded experts in their field and bring a unique and distinctive approach to kitchen life that will resonate with our audience. We’re very much looking forward to working with our ambassadors to bring a warmth to the BLANCO brand and take consumers on a journey to to discover the important role of the water place in kitchen design and how a BLANCO UNIT helps improve kitchen use. Our ambassadors are part of our wider strategy to firmly embed the BLANCO brand into consumer channels and we’re excited to welcome them to the BLANCO team.”

TV presenter and property expert Laura Hamilton said: “I’ve always been aware of BLANCO as a well-respected kitchen brand, but it wasn’t until I started working with them that I realised how brilliant the products are. When renovating properties, I often struggle to find products which are aesthetically pleasing as well as functional. With a BLANCO UNIT, I didn’t have to compromise. I could customise different combinations to match my style whilst still retaining the practicality that is so important within any kitchen. I’m delighted to be a BLANCO ambassador and share how my BLANCO UNIT has transformed my kitchen space.” 

Recipe book author and home cook Melissa Hemsley echoed: “Whether I’m developing recipe ideas for a cookbook, TV appearance or Instagram, I spend a large amount of time in my kitchen, so having appliances and kitchen fittings that work seamlessly is really important – and it’s a bonus if they look stylish too. When designing my BLANCO UNIT I was able to select components that do just that; combining a tap, sink, food waste disposer and under-sink bins all in one… making my time in the kitchen that much more streamlined.”  

TV personality and architect, Laura Jane Clark, who specialises in residential conversions, extensions and new builds, said: “I’ve often used BLANCO products in the kitchens I’ve designed, and I’m really excited to be working with the brand as an ambassador. BLANCO’s products are incredibly well made, durable and really cleverly thought through to make for functional kitchen setups. I’m a passionate believer that the sink area of the kitchen is the most important corner of the kitchen triangle and where you should start from when designing a kitchen layout, and between its wide range of products and colourways BLANCO makes this bit of the job very easy. The BLANCO UNIT is the pièce de resistance in terms of bringing together the functionality and aesthetic of BLANCO’s products, with a tap and sink combination to suit the home owner, plus a bespoke storage solution under the sink.” 

Laura Jane Clark will also be representing the ambassador panel at the launch of BLANCO’s new kitchen showroom this May at the UK headquarters in St Albans, where she will use her architectural expertise to discuss the benefits of using BLANCO in kitchen design. 

To find out more about BLANCO’s full portfolio of products and services visit www.blanco.co.uk

Source : BLANCO

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