Better Bathrooms Now Profitable, Following Buy It Direct Group Acquisition

The new owner of Better Bathrooms has said that the business is now profitable, just six months after buying it out of administration.

Better Bathrooms operated 13 stores, two trade counters and a transactional website, and fell into administration on the 1st March.

Buy It Direct has run the business as an online-only operation since the acquisition, which saved 25 jobs.  The business now intends to recruit a further 25 staff as it aims to grow revenue to over £50m within two years of the acquisition.

Nick Glynne, managing director at Buy it Direct Group, said: “This acquisition is key to the continued growth of Buy it Direct, and allows us to maintain our position within the e-commerce market. We anticipate Better Bathrooms will become a real growth market for the group, as we establish ourselves as the go-to supplier of bathroom fittings and accessories.

"Our revenue trajectory shows that if we continue at our current pace, we will have taken BetterBathrooms.com from administration to smashing their peak revenue of £50m within two years." 

Source : Insight DIY Team 

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