Bensons for Beds: Strategic Transformation Drives Increased Growth

• Maintains momentum with 9pc like-for-like growth in Q2
• Ambitious plans for new store expansion
• New investment in product innovation - in-store debut of eveSleep and launch of unique 2-in-1 teenage mattress, Flip by Slumberland

Nationwide bed and mattress retailer Bensons for Beds today reported nine per cent like-for-like sales for the quarter to end of March, building on the seven percent like for like sales growth in the previous quarter, and has unveiled plans to step up its growth through further investment. 

Further progress has also been made in its digital offer, with sales over the quarter in the channel growing by 32 per cent year on year, driven by the continued investment in omnichannel capability and leadership.  

Recent trading across the key Easter weeks has also continued to be encouraging.

Building on the momentum across the first half of Bensons’ financial year, it now plans over the next two years to invest significantly in expanding its retail estate.

Having re-modelled its stores to reflect its retail footprint needs as a standalone business, Bensons now intends to re-enter markets and open in new catchments as it builds a network in the long-term of up to 200 locations.

In the quarter Bensons has opened new units in Erdington and Peterborough and in April, will be returning to Speke with a new store at the New Mersey Retail Park.

The new store model builds on the successful strategy that has been implemented centred around a compelling curated customer offer, a simpler omni channel journey, and expert advice from our sleep advisors. 

In February, Bensons launched a unique 2-in-1 mattress – Flip by Slumberland – that ensures growing adolescents get a better quality of sleep because it offers different support needs for their growing bodies. 

The brand new mattress is softer on one side for when kids are smaller and firmer on the other side for when they're bigger.

Flip by Slumberland is based around new temperature-regulating smart fabric breathable and responsive foam and spring technology created by its Cambridgeshire manufacturing centre in Huntingdon.

Also based around innovation from its Huntingdon team, Bensons has also begun activating plans to create a sustainable future for the eveSleep brand it acquired in Autumn 2022.

Following the smooth relaunch of the eveSleep website under Bensons’ ownership, from the end of March, sales via the eve website have been encouraging . An exclusive range of the brand’s mattresses have also become available in Bensons physical stores for the first time, giving customers the opportunity to see, sit and lie-on this new eveSleep range before purchase in Bensons stores across the UK.

“This has been a quarter of real innovation and pace for the team,” said Bensons for Beds chief executive officer Nick Collard. 

“Despite the UK’s economic challenges, it’s clear our investment in our stores, online and in product innovation, is being warmly received by our customers.

“I’d like to thank the team at Bensons for their hard work moving our transformation plans forward at speed over the quarter. 

“That momentum means we’re on track to return to deliver our plans for the year“. 

Bensons is investing significantly to build a portfolio of brands alongside eveSleep - the majority produced in-house at its manufacturing base in Huntingdon and catering to every sleep need. 

Bensons is backed by Alteri Investors, the European retail sector specialist, and became a standalone business in 2020. 

In 2022, Bensons secured additional funding from Alteri to drive its growth strategy and transformation plans through investment in stores and digital developments.

Source : Bensons for Beds

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