Benjamin Moore Announces A Trio Of Brand Initiatives

Benjamin Moore UK is delighted to announce a trio of brand initiatives including the launch of a new product; a new stockist partnership; and the unveiling of the Benjamin Moore Colour of the Year for 2023.

BEN 

Ben® (main image) is a new product, offering an effortless painting experience with flawless results at a price of £59 inc VAT per 3.8L. Available in over 3,500 Benjamin Moore colours, this matte finish paint benefits from smooth and easy application with exceptional flow, giving a flawless result without brush and roller marks. Offering fast drying and quick recoat times as well as low odour, Ben 's durable, scuff-resistant formula means surfaces are easier to maintain and look better for longer. Ben also offers an excellent level of hide, so projects can be completed faster using less paint.

Helen Shaw, Benjamin Moore UK Marketing Director, says: "We are delighted to add Ben® Matte to our range, to extend the breadth of projects where professionals can recommend Benjamin Moore to their homeowner customers.” 

THE PAINT SHED

With a strong reputation for supplying a broad range of high-quality painting and decorating products to professional painters and discerning homeowners alike, The Paint Shed has 20 stores across Scotland and the north of England as well as serving the whole of the UK through their website and delivery service.

With a strong reputation for supplying a broad range of high-quality painting and decorating products to professional painters and discerning homeowners alike, The Paint Shed has 20 stores across Scotland and the north of England as well as serving the whole of the UK through their website and delivery service.

Image : The Paint Shed: Kenny Roberts Store Manager at The Paint Shed, Loanhead 

Michael Rolland, Managing Director of The Paint Shed, says: "We have enjoyed watching the success of Benjamin Moore in the UK over the past seven years and are delighted to have forged this partnership. Known for the quality of their paint products, and extensive range of beautiful colours, the Benjamin Moore brand is a great addition to The Paint Shed."

Since Benjamin Moore was first launched in the UK in 2015, the brand has become well-known for delivering unrivalled quality paint products that achieve a high-end finish with long-lasting results. The brand is now stocked in 90 locations around the UK and will continue with a significant programme of new stockist locations during 2023.


COLOUR OF THE YEAR 2023

Described as a shade that is 'never a backdrop', Raspberry Blush is the definition of charismatic colour. A vivacious hue of coral tinged with pink, Raspberry Blush enlivens the senses with an electric optimism.

Image : Benjamin Moore, COTY23 Raspberry Blush  2008-30, from £20 per 0.94l  

Helen Shaw, Benjamin Moore UK Marketing Director, says: "The Colour and Design team at Benjamin Moore spend months conducting research to develop our trend forecast, looking at how colour is being used in fashion; interior product design and in homes; as well as how the bigger picture societal mood and influences can impact use of colour. For 2023, they felt the time was right to take a confident step forward and truly embrace the transformative power of colour and paint."

Around the Colour of the Year 2023 are seven other hues chosen for their distinct presence and personality, offering inspiration and creativity, while encouraging a push beyond the traditional to experience truly exceptional colour.

Source : Benjamin Moore

Images : Benjamin Moore and The Paint Shed

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