BCF Launches New Website With A Fresh Coat Of Colour

Behind the scenes, the BCF team have been building a brand-new website to better articulate its proposition to external stakeholders and deliver an improved user experience for its visitors. The new website will provide clearer information about the BCF and its activities, sector-specific information and, most importantly, give members a tailored experience with custom groups, documents and content.

The more modern website allows greater engagement with members but is also designed to be more public-facing to help explain to people outside of the industry what the coatings sector is, why it is important, and how BCF works for them. The better functionality helps showcase BCF’s offering, the industry’s contribution to the UK economy, and how coatings play a vital role in everyday life.

Modified FAQs help consumers with queries as well as more detailed resources on technical matters for members. As one of BCF’s most popular pages sitewide year-on-year, the FAQs are a key knowledge source for consumers looking for sector-specific information, particularly on DIY projects.

The site also creates style and space to allow the BCF to better communicate its ongoing campaigning work on behalf of the coatings sector. The new website structure includes dedicated web pages on all current key issues facing the industry, which keeps members and consumers updated with the latest information on each subject.

Tom Bowtell, BCF Chief Executive Officer, said of the new website: “After so much work this year on building the new website from the team, I’m incredibly pleased to see this take shape and to finally share with our membership. This has been a collaborative effort from all the staff at BCF to deliver the best experience possible for our members and best communicate our value to our stakeholders and consumers”.

To visit our new website, please visit coatings.org.uk.

Source : BCF

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.