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UK DIY News

Asda Selects Virtualstock As Range Extension Partner

Virtualstock x Asda

Asda, a leading UK grocer, planning to extend its online product range, across multiple categories, has selected market leading technology platform, Virtualstock to enable this exciting new initiative.

One of the first sellers to go live on george.com is Decathlon, which will be ranging a selection of quality sporting equipment, and many more sellers are expected to be added in the coming weeks.

"Working with Virtualstock has enabled us to extend our range to customers by onboarding trusted brands such as Decathlon. This has given us the opportunity to appeal to a wider customer audience and grow our revenue," Andrew Thompson, Senior Manager eCommerce Portfolio – Asda

“We are delighted to have partnered with Asda. This is a continuation of an emerging trend to grow online sales through carefully selected partners to create a curated online extended range,” Ed Bradley, CEO - Virtualstock

Source : Virtualstock

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11 October 2024

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