ASA set to admonish Amazon over 'misleading' Prime delivery claims

Amazon will next week receive a warning over its Prime delivery promises, from the Advertising Standards Authority.

According to The Times, Amazon is expected to be banned from telling customers that it guarantees next-day delivery on Prime-labelled products, after the ASA discovered that a ''significant proportion" did not arrive as promised.

The ASA is understood to have conducted a six-month investigation into Amazon's deliveries after receiving over 200 complaints in December last year, and will be telling Amazon it must 'make clear' to customers that not all Prime products could be delivered the next day. 

Amazon's Prime service costs customers £79 a year and guarantees that Prime-labelled goods will be delivered the following day, among other benefits.  

An spokesperson from Amazon said: 'The expected delivery date is shown before an order is placed and throughout the shopping journey and we work relentlessly to meet this date.

'A small proportion of orders missed the delivery promise last year during a period of extreme weather that impacted all carriers across the UK.'

We will provide more details on the ASA ruling when it is released next week.  

Source : Insight DIY Team 

Image : Kay Roxby - shutterstock - 361754777 

Keep updated on all the latest news and events in the DIY and home improvement sector:  sign up to the Insight DIY newsletter