Argos TV launching on Freeview

Argos TV, the shopping channel extension of the UK retailer, is to launch on Freeview next week as part of a major revamp of the digital terrestrial TV guide.

British catalogue retailer Argos launched its own shopping channel on Sky in June 2011, as the firm searched for new routes to market amid a "significant decline" in sales. The channel expanded onto Freesat in October that year.

On September 19, Argos TV will arrive on channel 55 on the Freeview programme guide.

"As Argos continues to grow through Sky and Freesat, a launch onto Freeview is a natural extension to reach customers who are without access to the current channels - Sky 642 and Freesat 819," Argos told Digital Spy.

"Argos TV are delighted to be able to offer Freeview customers the opportunity to shop with them daily on Channel 55 between 6pm and 11pm where it will showcase Argos products as well as offer a number of new and exclusive products."

The launch of Argos TV comes as DTT Multiplex Operators Limited (DMOL), the Ofcom-licensed provider of Freeview EPG services, readies a major reshuffle of the guide that is used on 11m main sets in the UK.

Source : Andrew Laughlin – Digital Spy
www.digitalspy.co.uk/media/news/a406026/argos-tv-launching-on-freeview.html