UK DIY News
Argos opens digital pop-up store in centre:mk
Christmas has come early for shoppers at centre:mk thanks to Argos’ latest innovative digital offering.
Visitors to Milton Keynes’ biggest shopping centre will come face to face with a revolutionary Argos ‘Pop-Up’ Store in the centre of the mall, which offers choice, value and convenience for customers.
Technological enhancements means products can be supplied from local stores so that bargain hunters can order gifts, continue with their shopping and then return to pick them up within as little as an hour.
Alternatively if their hands are full, they have limited time or the items are too heavy to carry, products can be delivered to a customer’s home or work address using Argos’ award-winning Fast Track delivery service.
The store, measuring 400sqft, will be at the heart of the centre for just 12 weeks with six million shoppers anticipated during this time.
Steve Carson, Argos’ Director of Retail and Customer Operations, said: “As a leading local employer and digital retailer we wanted to give something back to the City and its shoppers.
“By combining hourly drop-offs of products from our Milton Keynes Stores and online collection point functionality, this pioneering concept will enable us to be even more convenient, helping put a smile on the faces of our customers in the run up to Christmas.”
Kevin Duffy, Centre Director at centre:mk, added: “We are delighted to welcome one of the UK’s most popular high street retailers to centre:mk.
“The Argos 'Pop-Up' is a fantastic addition to centre:mk’s already strong and diverse retail offer. The combination of innovation, convenience and the Argos brand is sure to be a hit with our visitors, particularly during our peak Christmas trading season.”
Argos’ lease on the space runs until 15 January 2017.
Source : Argos Press Release
www.argos.co.uk
Interested in advertising on Insight DIY? Learn more here.
Want more news like this? Sign-up for our weekly newsletter here.
If your business is interested in pricing intelligence or you're currently trying to track retail prices manually, there really is a much easier way. Just contact us here.
Insight provides a host of information I need on many of our companys largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. Its extremely useful when sharing market intelligence information with our corporate office.