A.R.E.N.A. Alliance Announces Partnership With Groupe BMR

The A.R.E.N.A. Alliance announced today the beginning of a partnership with Groupe BMR for the supply of renovation and home equipment products, starting June 7, 2023. Groupe BMR, a subsidiary of Sollio Groupe Coopératif, regroups over 275 home renovation centers and hardware stores in Quebec, Ontario and the Maritime Provinces of Canada. The A.R.E.N.A. Alliance has now a network of 8 partners including: Groupe BMR (Canada) hagebau (Germany), Groupement Les Mousquetaires (France), Jumbo (Switzerland), Gruppo Bricofer (Italy), Dedeman (Romania), Pevex (Croatia) and Maxeda DIY Group (Benelux countries). 

“Groupe BMR is constantly seeking to push the boundaries and innovate to offer its consumers the best products at competitive prices. We are confident that our strong partnership with the A.R.E.N.A. Alliance will contribute significantly to strengthening our competitiveness in the market and further differentiate us as one of the undisputed leaders in the construction and renovation industry in Canada," said Alexandre Lefebvre, Chief Executive Officer of Groupe BMR. 

“We are proud to welcome Groupe BMR as a new member to our international Alliance. This new partnership reflects a strategic vision and a shared state of mind between the different partners, with the aim of combining our strengths to deliver even greater performance for our points of sale and customers. Our team is looking forward to working together in this new partnership with North America which will benefit everyone involved”, said Vincent Maïquès, chairman of the Board of A.R.E.N.A. and owner of 3 Bricomarché stores (Groupement Les Mousquetaires). 

About A.R.E.N.A.

A.R.E.N.A. is an international DIY Alliance focused on sourcing, negotiation and quality for DIY, garden and home improvement products. It federates some of the leading independent DIY retailers, including Groupement Les Mousquetaires (France), hagebau (Germany), Jumbo (Switzerland), Gruppo Bricofer (Italy), Dedeman (Romania), et Pevex (Croatia), Maxeda DIY Group (Benelux countries) and now Groupe BMR (Canada). The 8 allies have a total turnover (including VAT) of over 15.5 billion euros, and are present in 12 European countries, plus Canada.

For more information, please visit: https://alliance-arena.com 

About Groupe BMR

Groupe BMR inc. is a subsidiary of Sollio Groupe Coopératif, and regroups over 275 home renovation centers and hardware stores in Quebec, Ontario and the Maritime Provinces of Canada. Groupe BMR inc. and its members make an estimated $1.5 billion in retail annually and employ nearly 8,000 persons throughout the network. Groupe BMR is the leader in Quebec’s renovation industry, operating under the names BMR, Potvin & Bouchard and Agrizone.

For more information, please visit: https://www.bmr.ca/fr

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