Amazon tops UK 'reputable retailer' poll

Amazon has topped a Reputation Institute report of the most reputable retailers in the UK.

The 2018 UK Retail RepTrak report was compiled using 5,175 responses from members of the public, assessing 50 nominated companies.

Amazon was voted the top retailer for Innovation, Leadership, Performance and Products and Service, gaining 8.3 points on last year's result.

2018 UK Retail RepTrak top ten:

1) Amazon
2) Boots
3) John Lewis
4) Co-op
5) Ikea
6) Debenhams
7) Sotheby’s
8) Waitrose
9) Tiffany and Co
10) eBay

Sports Direct was the lowest scoring retailer.

The Reputation Institute's chief reputation officer, Stephen Hahn-Griffiths, said: 

“Amazon’s combination of selection, value, personalisation, and no hassle customer service is a winning formula. Amazon has a loyal following with more than 100 million Amazon Prime subscribers ‘Prime Day’ sales have become a major retail event.

“Despite their position of strength, Amazon is faced with reputation risk based on the proposed “Amazon tax” and growing criticism of working conditions in their vast distribution centres.”

“Sports Direct’s overall reputation has tumbled in the past year, alongside its profits. The company recently suffered a huge backlash from investigative journalists who compared working conditions to ‘the gulag’ and the firm was investigated by MPs shortly afterwards.” 

Source: Insight DIY

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.