Amazon Takes On UK Supermarkets With Free Prime Grocery Delivery

Amazon Prime is now even better with the addition of Amazon Fresh. Amazon.co.uk announced members will get fast grocery delivery – free with their Prime membership ­­– starting today in London and expanding to millions of members across the UK before the end of the year. Selection includes meat, seafood, produce, snacks and household essentials – everything needed for a weekly shop – with free delivery in two-hour windows on orders over £40. Available today in parts of the South East, including Woking and Guildford, and rolling out across the UK by the end of the year, Prime members will benefit from Amazon’s fastest grocery delivery offer in the UK, usually as fast as same-day for orders placed before 9pm in most areas. Learn more at Amazon.co.uk/fresh.

For the first time, Prime members in around 300 postcodes across Greater London and the South East (including London, Surrey, Hampshire, Hertfordshire and Bedfordshire) can do their weekly shop on Amazon Fresh, with incredible local produce, favourite brands and artisan products, included in the cost of Prime membership. Delivery in two-hour windows is now free on orders over £40. The minimum order value has also been lowered from £40 to £15.

Same-Day Delivery Starting in the South East

Starting today, Amazon Fresh is even faster in more than 40 postcodes including Bracknell, Guildford, Maidenhead, Runnymede, Surrey Heath, Windsor, Woking, Wokingham, where Prime members will enjoy our fastest grocery delivery offer in the UK, as fast as same-day for orders placed before 9pm each day in most areas. As well as free delivery in two-hour windows, Prime members in the area can now choose delivery in a one-hour window on all orders over £40 for a delivery fee of £3.99. Prime members in eligible postcodes can request an invitation to start shopping Amazon Fresh by going to www.amazon.co.uk/fresh and they will be alerted via email when able to shop.

More Coming this Year

Fast and free grocery delivery from Amazon Fresh will expand to millions of Prime members across the UK before the end of the year. This will include great selection, fast delivery and all of the best of Amazon Fresh. Same-day delivery will usually be available for orders placed before 9pm in most areas.

Customers can choose from tens of thousands of grocery items from major brands including Booths, Whole Foods Market, Pepsi, Danone, Arla, Warburtons, Britvic and many more. Amazon Fresh customers will also be offered a selection of thousands of premium products from artisan and local producers, including GAIL’s Artisan Bakery, C.Lidgate and Paxton & Whitfield.

Freshness Guarantee

All perishable products have a guaranteed minimum shelf life and, with Amazon’s Freshness Guarantee, customers can receive a refund if they are unhappy with the freshness of the products they receive.

For further information on Amazon Fresh visit: Amazon.co.uk/fresh or for more details on our grocery services visit: Amazon.co.uk/grocery.

Source : Amazon

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