Amazon launches SME platform: Storefronts

Amazon has launched a new hub in support of small and medium sized businesses; fighting back against those who have previously condemned it as the enemy of small retailers.

Amazon Storefronts launched on Monday in the US and UK and allows customers to shop a curated collection of products and deals from SMEs, and learn more about profiled businesses through featured videos and stories. 

Storefronts features a variety of product categories including Back to School, Halloween, Home, Kitchen, Pet Supplies and Books. 

The listings featured in the curated store include third-party sellers that sell and ship themselves, sellers utilizing the Fulfillment by Amazon program, and sellers that have a direct retail traditional relationship where Amazon sells and ships the items.

"Amazon first invited businesses to sell on Amazon nearly two decades ago, and today, small and medium-sized businesses are a vital part of Amazon’s large selection and commitment to customers," Amazon vice president and head of marketplace Nicholas Denissen said in a statement. "We’re championing their success with this new store and a national advertising campaign featuring a successful Michigan business selling on Amazon to customers across the U.S. and worldwide.”

On Amazon.com, customers can shop over one million products and deals from nearly 20,000 U.S. small and medium-sized businesses, in all 50 states. 

Amazon.co.uk has not specified how many products or business are involved but is featuring a 'Storefront of the Week' video which will feature an independent seller.

Earlier this week, Amazon confirmed it was investigating staff over cases of leaked data and bribery. 

Source : Insight DIY Team and Amazon

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.